The 6’s P Diagram

Price

In Team Amuse, we are using the FOC (Free of Charges) based were 70% of our funds will be sponsors by others companies. There are three more competitor that we listed out in the diagram is to show the possibilities threats that the competitors bring to us and we analyze for further development. Out of the three competitors, the most common way to get counseling is from the School Counseling. But fortunately, the school counseling is the same charges with our team which is FOC where their funds are mainly sponsored by PIBG, Teachers and Parents Association.

Other than that, looking for the help of psychiatrist is one of the common way too but it may cost you a higher charges as they were giving professional therapy for their patients. The cost is in between Malaysia Ringgit 100 to 300 and the charges of therapy are mainly counted based on time. For the uncommon way to get counseling, we found that serious-ill patients are to be found in the Home for Mentally Disturbed which we always mention as “Tanjung Rambutan” among Malaysian’s terms. Their charges are FOC too because they are mainly supported by the government.

Product

Online Chat Counseling is the service that we provided to the public as we will use the help of Internet and conduct the counseling on an immediate response chat room.  We choose to create this service is to show the seriousness of the problematic teens nowadays. We have calculated that approximately 7 million of teens are needed to be counseling and yet to be increase if we didn’t pay attention to this phenomena now.
School Counseling and Home for Mentally Disturbed was using the face-to-face method to counsel their patients whereas psychiatrist is multi-function counseling which consists of face-to-face or by email.

Promotion

Team Amuse will bring their service to the public by the based on Internet where obviously their promotions are to be send by internet too. The promotion for the other three competitors, School Counseling and Psychiatrist are mainly based on promotional advertising items such as flyer and newspaper. Home for Mentally Disturbed which what we discuss that normally people won’t pay much attention on it where only serious-ill patients will be send in there for further therapy.

Place

Our service are based on internet, in conclude the best place to use our service is mainly in website. For school counseling, it is clearly shown that their services will be conduct in school whereas psychiatrist will conduct their services in the counseling center in either private, semi-government or fully-government based medical center. Last, home for mentally disturbed only will be found at psychiatric nursing home as their patients might need to quarantine from ordinary people.

Philanthropy & People

Amuse’s service brought to you by 100 volunteers in the same time where you problems will not be “hold on for a second”! Our target is focusing on teenagers in between 12 to 21 years old. As what we mentioned above, our target market has more than seven billion teens in the world.
School counseling will mainly held charity campaign for counseling to help those needed but their target group are mainly focused to students. For the counseling case that needed more help from the professionals, Psychiatrist is the common choice for any group of people to seek therapy where their patients are mostly slightly-ill and slightly mentally disturbed in mainly their emotion. The uncommon way and we thinks that no one are willing to seek help from this competitor, Home for Mentally Disturbed will be the last choice for serious-ill and mentally disturbed patients that will take a longer time for medical treatment.