Uniqueness and Value

This diagram is to test the uniqueness and value of the competitors with our team.

High in uniqueness, High in value

First, our team Amuse is clearly a unique way to conduct a counseling which we create this service where in Malaysia there are still none strategies to get into the counseling market. Therefore we consider high in uniqueness and high in value.  

One of our competitors is Befrienders that locate in the same rank with us. Their service is maily conducted by email, telephone and letter but they haven’t strike into the online counseling market yet. 

High in uniqueness, Low in value

As shown on the diagram above, Home for Mentally Disturbed and Malaysia Mental Health Association are listed in. These two groups have the same characteristics which their services are unique but not showing out the value in an obvious way. 

Low in uniqueness, Low in value

Rehabilitations, School Counseling, Psychiatrists and Letter-based Counseling in Newspaper are the groups that stay in the rank of low in uniqueness and not much value to be shown in their services.